Strategy for Amazon

Crucial for your success on Amazon Success.

Lack of success on Amazon is often related to a non-or poorly coordinated strategy for Amazon. Whether you are already selling on Amazon or are just planning to offer your products on Amazon - the right strategy for Amazon is a must for your Amazon success.

We will work with you and develop a customized strategy for Amazon to set your business up for long-term success on Amazon. We advise you on all groundbreaking decisions, set goals for the next few years and develop a resilient strategy plan for Amazon.

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Areas of a strategy for Amazon

When defining your strategy for Amazon, we first address the areas listed below before subsequently defining a tactical implementation in the marketing strategy for Amazon.

Development of an Marketing Strategy for Amazon

Once the basic strategic questions have been determined, we work with you to define a marketing strategy for Amazon that is individually tailored to your company.

This strategy will include the following
tactical decisions are defined:


Learn more about our co-pilot service

“With the co-pilot support, we make our expertise available to our business partners and enable them to focus on core business issues such as product range expansion, product quality, and procurement. The performance-based compensation provides the right incentives for a successful long-term collaboration. There is no more efficient way to grow your Amazon business.”

Julian Wächter
Managing Director

The Blankspace Difference - Why you should work with us to develop and implement your Amazon strategy.

Over the past few years, we have defined many Amazon business strategies and implemented numerous Amazon marketing strategies. Thanks to our performance-based compensation, we work full throttle towards our common goal of positioning your brand as the leader in your industry on Amazon. What you can expect from us?

Long-term perspective instead of short-term thinking
Willingness to take risks & success-based compensation
Partnership-based approach
100 % focus on Amazon
Startup Speed
Case Studie - Amazon Strategie

Umsatzwachstum durch eine erfolgreiche Vendor-Seller-Hybrid Strategie.

Der Mittelständler HVI suchte eine Möglichkeit, um mit seinen Marken acamp und beo die Umsätze zu erhöhen und gleichzeitig seine Freiheiten in Produkt- und Preisstrategie zu maximieren. Lesen Sie hier, wie Blankspace HVI dabei verhalf, den Umsatz innerhalb eines Jahres zu vervielfachen und dabei die Profitabilität nachhaltig zu erhöhen.

What our co-pilots have to say about their new strategy for Amazon

Stella-Oriana Strüfing
Beyond Drinks GmbH

"We had problems getting Buybox on Amazon because of our strong B2B business and pricing strategy. Thanks to the strategy for Amazon defined with Blankspace, we were able to solve our Buybox issue and are now among the top sellers in our category."

Find out how we can work together to define your strategy for Amazon for long-term success.

Contact us. Whether advice, questions or concrete ideas, talk to us – we’d love to help.

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FAQ - Frequently asked questions about Strategies for Amazon

As a seller, do I necessarily have to choose FBA as a shipping option?

No, the choice of your fulfillment model depends on your strategy for Amazonand the size and characteristics of your products. In favor of FBA is the usually higher conversion rate, because customers know that they will not only receive the product extremely fast, but they can also send it back without any problems.

On the other hand, there are many cases where FBM makes more sense. For example, if you sell large products, you not only pay unnecessary delivery costs to transport the goods to the Amazon warehouse, the Amazon warehouse as well as shipping costs are also very high. Here, it often makes sense to ship the goods yourself and deposit shipping costs if necessary. Also, if bulky products are often ordered in larger quantities, it is worthwhile to deposit shipping costs in order to pass on the savings per product to the customer and at the same time to be able to offer a more favorable and thus competitive price on Amazon. 

In the end, the choice between FBA and FBM is closely related to the strategy you are pursuing and how your company can best achieve the goals you have set.